What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this:
Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO.
The research agency surveyed almost 600 business and marketing professionals around the world late last month, and asked the group to rate their own companies’ SEO success. The survey compares answers from the 15 percent that said they’re “very successful” with SEO and the 18 percent that said they’re “not successful.” Admittedly, that’s a small sample size, but the data are still interesting and seem, to me, that they’d hold true across a larger survey, too.
Social Media & SEO Integration
The biggest difference between the “very successful” and “not successful” companies is their use of social media as part of the SEO strategy. As the chart below shows, 38 percent of those “very successful” with SEO are doing extensive integration of social media, compared to only two percent of the companies that aren’t succeeding with SEO.
And a full 50 percent of the latter group — the ones not succeeding at SEO — aren’t integrating social media at all.